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Shavaughn Baker

Beauty Brand Breakdown: Yany Beauty

The Sanctuary of Clean Beauty

The clean beauty market is a rapidly growing segment of the beauty industry focused on products that are free from harmful chemicals and environmentally friendly. Clean beauty products avoid harmful chemicals like paraben, synthetic fragrances, and micro plastics.



Clean Beauty brand Yany Beauty was founded in 2012 by mother daughter duo Yaminah and Shania, whose passion for curating unique products and experiences, spurred the launch of a growing clean beauty brand. The brand has been featured in Essence, Sheen Magazine, Bauce, and Fashions Digest. Unlike many clean beauty brands on the market, Yany Beauty focuses on products that addresses the needs of multicultural skin types, tones and treatments. Yany Beauty’s long-term goal is to curate a collection of customized products and solutions for consumers.


 

Diversity and Inclusivity is the standard in beauty

Yany Beauty is an example of standard in beauty; the go-to brand for people of all skin types and tones. With an extensive range of products from matte liquid lipsticks that cater to various skin tones and preferences, eye serums, moisturizers, and toners for men to use after shaving.


 

The Brand Personality

Yany Beauty represents the characteristics of a cohesive brand. Pastel shades and calming graphics with soothing colors, soft imagery, and packaging exemplifies a calm, balanced, colorful personality. Combining all these elements; the brand’s messaging, products and packaging focuses on the collection of innovative formulations, ingredients, and features suited for every skin type and tone. The collection celebrates diversity and invites everyone to embrace their unique beauty with confidence and balance.



Product Innovation

The brand offers products designed to address various skin concerns, such as hyperpigmentation, dryness and oiliness. Their products are formulated to work well on different skin types.


 

Intentional Product Innovation

Yany Beauty is committed to continuously innovating new formulations and product features, staying ahead of trends and addressing beauty consumer’s needs.


Key Products


Confidence Pro-Cheek Palatte – Bronzer, Blush, Contour, Shimmer

Kiss Me Glam Lipstick Captivate

Pepper Spice Lip Plumping Gloss Lip Plumper

Yany Beauty Bonita Collection Moisturizing Lipstick

Yany Beauty Concealer Stick

Yany Beauty Moisturizers

Yany Men So Groomed Collection


Yany Beauty’s commitment to diversity and inclusivity has set a new standard in the beauty industry, making it a go-to brand for people of all skin types and tones. Yany Beauty is currently fundraising to facilitate growth. Please invest, share the brand on your socials, and follow the brand!

 

 

 

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