Brand History
Sorel Liqueur was founded by pioneering distiller, Jackie Summers in 2012. He was the first licensed Black distiller in the U.S. Distilleries concentrate alcoholic beverages removing impurities that affect the final flavor. The term “distillery” refers to the whole building of operations where spirits or a variety of spirits are produced. Think of it like a factory of sorts. Each distillery has its own method for distilling products.
Founder Milestones
“Drink Innovators of the Year” by Food & Wine Magazine
“Wine Enthusiast Future 40”
“100 Most Influential Bar Industry Figures” by Drinks International Magazine 2019,2020,2021,2022
Photos Courtesy of Sorel Liqueur
Product Ingredients
What is Sorrel? Sorrel is both a vegetable and herb. Both can be used in salads, stir-fries, and marinades. At its peak, sorrel has a bright, tangy, acidity that can be added to any dish. As a beverage, sorrel is made from hibiscus and spices, a popular drink in most Caribbean countries.
What is a Liqueur?
A liqueur is a distilled spirit like Brandy that is sweetened with sugar, or syrup that may contain ingredients such as fruits, herbs and oils. Liqueurs are made by infusing spirits with flavorings like herbs, spices and fruits, and then adding sugar. Liqueurs can be consumed on its own, in cocktails to add flavor to mixed drinks or desserts.
Flavor Profile
Sorel’s spiced flavored drink has a warm, rich taste with hints of spices like cinnamon, clove, or ginger accompanied by a touch of acidity, and sweetness to balance the palate.
Brand Identity
When it comes to aesthetics for wine and spirits products, the presentation is as important as the taste. Vintage Elegance: Sorel Liqueur’s classic fonts, ornate designs, and muted colors like burgundy, gold and cream create an old-world charm. Think of intricately detailed labels with embossed or foil elements. Sorel Liqueur uses an award-winning sculpted bottle creating a sense of authenticity and quality associated with the aesthetics of the product.
Ready-to-Drink Market Quick Facts
Products like Sorel Liqueur falls into the Ready-to-Drink market. The RTD market entails the manufacturing, distribution and consuming of beverages that are ready for immediate consumption. In some cases, the products include pre-made cocktails, spirits, some beer and non-alcoholic beverages. Ready-to-drink products continues to show traction according to IWSR, and the increasing consumer demand. The U.S. RTD market grew by 1.3 percent in 2022 reaching a value of 4.8 billion. The RTD category is growing faster than any other major drinks since 2018 and is expected to outperform the beverage market over the next five years. The shift indicates consumer preferences for flavored spirits and artisanal beverages.
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