Photo Courtesy of : Gratisography
The world of hair styling tools has seen some exciting innovations recently. Here are a few standout advancements and interesting insights about the state of the industry:
1. Hair Dryer tools like Dyson’s Airwrap multi-styler uses air to shape hair with minimal heat, reducing damage and hair drying time.
2. The T3 SinglePass StyleMax flat iron customizes heat based on your hair texture to minimize damage and can also create loose curls and waves.
3. Viral Revlon One-Step Hot Dryer and Volumizer is trending on tiktok and Instagram. The brush dryer adds volume and body to hair while drying it.
Hair Styling Tools Market Size: The global hair styling tools market size was valued at USD 43.38 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2030.
7. Hair styling tools are segmented by type into hair dryers, hair curlers and rollers, hair straighteners, hair styling brushes and combs, and other types.
8. Hair styling tools are segmented by application into household and commercial.
9. A surge expenditure driving growth are younger demographics and urban populations seeking to achieve salon-quality results without professional assistance.
10. Brands like Philips NV are using platforms like Instagram and Youtube for influencer market, including ads to reach wider audiences. U.S. and Japan markets are seeing a boost in product awareness and sales driven largely by social media marketing.
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